Everyday Essentials for the Modern Mom

Our Story

Created by a Mom, for Moms.

In September 2017, Bub & Weave was founded by first-time mom Ellen Joy Evangelista – Co as she breastfed her son, Elian, for 2 years and 2 months. During the time she was breastfeeding, Ellen had a hard time finding clothes that cater to young moms’ style that will allow her to easily breastfeed anytime, anywhere, without the need for cover while also not compromising her sense of self and style. She ended up designing and making her own clothes which eventually led to the brand that is Bub & Weave today. 

Everyday Essentials for the Modern Mom.

Bub & Weave’s goal from the very beginning is to be there for women as they transition to their newest and most important role – motherhood; by catering to their ever changing needs as a new mom.

Today, Bub & Weave has evolved from being a maternity fashion brand for breastfeeding moms to becoming a full-blown shop offering Everyday Essentials for the Modern Mom. At whatever stage in your life and in your motherhood journey, Bub & Weave is there for you. From maternity, breastfeeding and beyond.

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